TubeMogul
Targeting & tracking digital ads
Just as technology and media have converged, so too have advertising budgets: TubeMogul is a single platform for ad agencies and advertisers to plan, place, and measure their digital ad campaigns.
Revisions to the existing platform included refinements to the data display, introduction of bulk edit functionality, and an adaptive navigation system.
Real-time bidding and instantaneous results mean that campaigns can be evaluated immediately, and parameters adjusted accordingly to achieve optimal results. In this example, 89% of bids are unsuccessful, indicating unrealistic campaign goals.
Every imaginable parameter of an ad, placement, package, or campaign can be analyzed with TubeMogul, enabling extremely specific audience targeting.