Publication design, advertising, and marketing communications
From its formation in 1989 to acquisition in 2014, FontShop set the standard for the marketing and distribution of font software. With a distinct visual presentation and irreverent tone of voice, FontShop—and its FontFont typeface library—was a brand that exuded creativity and currency, and all with a distinctly European accent.
The first in a series of printed text type specimens, designed for ongoing reference rather than in response to latest trends or any particular sales campaign.
FontBooklet 1 features a perforated page to allow the reader to compare and contrast different faces (if they so choose), while FontBooklet 2 gives over ample space to families containing size-specific fonts.
Unlike most other type specimens, the sample text is not nonsensical filler, but is instead readable insight into the background and characteristics of each typeface design.
Themed around local design with a global focus, and underpinned by the expansive FontShop type library, issue 006 of Font magazine spotlighted the work of several lesser known designers from around the world.
Showcasing the depth and breadth of the FontShop type library, issue 007 of Font magazine featured a selection of art and design projects generated within arbitrary sets of parameters, and was entitled ‘Rule Makers/Rule Breakers’.
The two sides of corporate typography were presented in this double-ended brochure for FontShop’s expansive corporate typography services: type as an element of brand representation, yet also essential software requiring considered management.